Meet Tony La Roca, Owner of Sunshine Pristine Clean

Deep Roots in Pensacola

For Tony La Roca, Pensacola isn't just where he lives-it's home. Having grown up in the Perdido Key and Innerarity Island areas since moving from Mandeville, Louisiana, in 1987, Tony has deep roots in the community. A graduate of Escambia High School's Class of 1997, he has spent nearly four decades in Northwest Florida, building relationships and an understanding of what his neighbors need.

From Automotive Industry to Exterior Cleaning

After a long and successful 25-year career in the corporate automotive industry, Tony decided it was time for a change. He left behind his high-ranking roles in sales and service management to pursue a business of his own-one that would allow him to put his passion for customer service and quality work into practice. In February 2024, he launched Sunshine Pristine Clean, LLC, an exterior cleaning service that specializes in house and roof soft washing, pressure washing, window cleaning, solar panel cleaning, and more.

Customer Retention Sets Us Apart

What sets Sunshine Pristine Clean apart is Tony's commitment to customer retention. Drawing from his extensive experience in client service, he understands that gaining new customers is only part of the equation-keeping them coming back is the real key to success. "Everyone can get a new client! But can you retain those clients? That is the ultimate question," Tony says. "I believe my past 25 years of experience has positioned me into understanding what it takes to do so, and my proven track record in my last position held over 85% retention of returning clients to our Parts & Service Departments. Retention equals growth opportunity and overall success."

Soft Washing: A Safer Cleaning Method

One of the company's most unique offerings is soft washing, a low-pressure, solution-based cleaning method that effectively removes dirt, mold, and mildew without causing damage. Unlike traditional high-pressure washing, which can be too harsh for certain materials, soft washing is a safer and more effective alternative for homes and businesses. "Our low-pressure soft wash system is safe, effective, and very efficient compared to pressure washing. We are your local trusted SOFT WASH PROFESSIONALS!" Tony explains.

Advice for Pensacola Homeowners

Tony's advice to homeowners? Choose your exterior cleaning professionals wisely. "While there are a lot of companies out there that claim to be a 'pressure washer,' we actually went to training classes by professionals in the industry for over 20 years and practiced a lot before we started the business," he says. "As an experienced operator, you have to understand the cleaning solutions you are working with, the ratios and mixtures required, and what to use on what surfaces without causing damage."

When he's not running his business, Tony enjoys spending time with his wife Jennifer and their three sons at Pensacola Ice Flyers and Wahoo's games, on the neighborhood trails with their two Weimaraners, or out on the water fishing. "Growing up on the water, it is one of my all-time favorite places to be! When the weather is right, we all love to head offshore and hit the fishing grounds."

For those looking for top-quality exterior cleaning services, Sunshine Pristine Clean isn't just another cleaning company-it's a trusted local business that values its clients and the community it serves.

Currently Serving

Florida

Alabama